The Art of Costing

“Look at this zip – it isn’t straight”
“Oh yes! okay let’s do this again”
“The Buddha face is cut into two – we can’t have an incomplete design!”
“AAH! Ma’am, I was focussing on a straight stitch – didn’t notice the design”
“oh! this is perfect.. but wait- this is 2 inches longer than our size”
“But such a small size pouch is impossible!”
And the journey of SURA’s smallest products began – with more restitching than any of the earlier products.
“It takes more time to do this and such a less cost!”
“But this will sell more”
” The time it takes to perfect one, I will cut and stitch a sling bag”
“But we can do volumes in this; you will get better”
We held the fort for our ladies to fail, fall, struggle and together, we perfected the art of small pouches; never perfected the art of costing them – a smaller pouch is expected to sell at a lesser price, while it is often the one that demands most time and attention. This story is one of the ironies and struggles to perfect an imperfect world. #sura #workingmothers #clothpouch

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